Quality offensive in Swiss tourism

Abstract

Quality in tourism has many dimensions. Through quality management, efforts are being made to take account of the growing importance of individual aspects of quality. A Iprogramme with various instruments was designed for Swiss tourism with the aim of ystematically promoting and securing on‐going quality development. The programme consists of three levels: in level 1, the focus is on quality of service and in level 2 on management quality. It is not until level 3 that familiar TQM systems are adopted. This article provides a brief overview of the entire programme which covers all aspects of a tourism service package, ranging from tourism information through the hotel trade mountain cableways.

Citation

Müller, H. (1998), "Quality offensive in Swiss tourism", The Tourist Review, Vol. 53 No. 3, pp. 35-41. https://doi.org/10.1108/eb058280