A review of the 47th AIEST Congress quality and quality management in tourism: Towards a synthesis of the Congress
Peter Keller
(AIEST President Ecole des HEC, Tourisme University of Lausanne BFSH 1 CH‐1015 Lausanne‐Dorigny)
Klaus Weiermair
(Executive Board Institute for tourism and the service sector Leopold Franzens University Innsbruck Kaiser Franz Josef Strasse 10 A‐6020)
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Abstract
The 47th Congress attempted to answer the following key questions: What exactly does quality mean in tourism? How can general and/or total quality be produced and marketed? How important is it to include the customer (tourist) in the process that leads to the provision of tourism services? In what way does quality create competitive advantages? How can the quality of a destination be assured in the same way as that of a corporation?
Citation
Keller, P. and Weiermair, K. (1997), "A review of the 47th AIEST Congress quality and quality management in tourism: Towards a synthesis of the Congress", The Tourist Review, Vol. 52 No. 4, pp. 2-6. https://doi.org/10.1108/eb058254
Publisher
:MCB UP Ltd
Copyright © 1997, MCB UP Limited