To read the full version of this content please select one of the options below:

Ecological product declaration rather than “green” symbol schemes

Hansruedi Müller (Director of Berne University Research Institute for Leisure and Tourism, Monbijoustr. 29, 3011 Bern, Switzerland)

The Tourist Review

ISSN: 0251-3102

Article publication date: 1 March 1992

225

Abstract

The travel business and environmental protection organizations have long been looking for an award system for environmentally compatible and socially responsible tourism — a so‐called “green” seal of approval (cf. Touristik Management 11/91, p 60). So far, people have come up with imaginative creations like green suitcases, silver thistles, blue angels or blue flags designed to give an ecological “all clear” to individual beaches, hotels, holiday areas, tour operators or entire package holidays. Rather than add to this confusing jungle of “green” symbols, Hansruedi Mller and Roman Mezzasalma, two Berne University tourism researchers, put forward the idea of better ecological declarations for tourism products.

Citation

Müller, H. (1992), "Ecological product declaration rather than “green” symbol schemes", The Tourist Review, Vol. 47 No. 3, pp. 7-10. https://doi.org/10.1108/eb058099

Publisher

:

MCB UP Ltd

Copyright © 1992, MCB UP Limited

Related articles