To read the full version of this content please select one of the options below:

The role of destination image in tourism: An extension

Kye‐Sung Chon, Ph.D. (Department of Tourism and Convention Administration, William F. Harrah College of Hotel Administration, University of Nevada, Las Vegas, Las Vegas, Nevada 89154–6023, USA)

The Tourist Review

ISSN: 0251-3102

Article publication date: 1 January 1992

Abstract

Using the evaluative congruity theory framework, this article examines the role of destination images in tourism as related to an individual tourist's satisfaction/dissatisfaction with a destination area. Through an empirical study of visitors to a multi‐faceted destination area in Virginia, USA, the researcher found that the level of a tourist's satisfaction/dissatisfaction (TS/DS) with a destination area was highly correlated to an evaluative congruity of an individual tourist's pre‐visit destination images and his/her post‐visit recollection of experiences.

Citation

Chon, K. (1992), "The role of destination image in tourism: An extension", The Tourist Review, Vol. 47 No. 1, pp. 2-8. https://doi.org/10.1108/eb058086

Publisher

:

MCB UP Ltd

Copyright © 1992, MCB UP Limited