Analysis of cultural sights attractiveness for tourism
Michal Polácek
(Forschungsinstitut fur Fremdenverkehr, Leningradska ul. 3, 801–00 Bratislava (Tschechoslowakei))
Rudolf Aroch
(Forschungsinstitut fur Fremdenverkehr, Leningradska ul. 3, 801–00 Bratislava (Tschechoslowakei))
214
Abstract
The commercial practice of tourism avails itself of a whole range of classical methods of research into market, its dispersion and trends, starting with statistics and ending up with public opinion polls. The pattern and volume of tourism demand as well as its principal trends may be compared on the basis of international statistics that are more or less uniform. However, not even more detailed statistical observations are adequate for the formulation of long‐term marketing strategy of the given country.
Citation
Polácek, M. and Aroch, R. (1984), "Analysis of cultural sights attractiveness for tourism", The Tourist Review, Vol. 39 No. 4, pp. 17-18. https://doi.org/10.1108/eb057906
Publisher
:MCB UP Ltd
Copyright © 1984, MCB UP Limited