Development of new service products for the leisure travel market — A system's view
Frank M. Go M.A.
(Centennial College of Applied Arts and Technology, Scarborough, Ontario, Canada)
226
Abstract
A tourism product is like a symphony orchestra, it requires the firm guidance of an expert conductor who unterstands the role of all instruments and how they should harmonize to produce the optimal effect on the audience.
Citation
Go, F.M. (1981), "Development of new service products for the leisure travel market — A system's view", The Tourist Review, Vol. 36 No. 2, pp. 9-19. https://doi.org/10.1108/eb057835
Publisher
:MCB UP Ltd
Copyright © 1981, MCB UP Limited