Public relations for tourism in the U.A.R.

Abstract

One might tend to think—with the incorporation of the Arab hotel industry, represented by the grand hotels of the U.A.R. into the Public Sector and their ownership by the State—of the possibility of intercalation between them, or unification of their management. But, the experiences of this industry—in Egypt and abroad—and its own specific nature and international outlook giving each company relations with tourist agencies abroad, and the specialization of each company in the management of certain types of hotels: all‐year hotels, seasonal hotels, health resort hotels, all this necessitates that each company must retain its freedom and individuality. This will promote competition and efficiency of each company, and maintain normal regular relations between each hotel or company, and its clients abroad. Undoubtedly such is the correct policy, adhered to by the Egyptian General Organization for Tourism and Hotels.

Citation

Kamel, M. (1966), "Public relations for tourism in the U.A.R.", The Tourist Review, Vol. 21 No. 2, pp. 63-67. https://doi.org/10.1108/eb057547