How Lee Spring wound up buyer interest

Abstract

The ‘whiter‐than‐white’ marketing techniques of the consumer business don't cut any ice with buyers in industry — so how does an industrial supplier go about increasing his market share? For David Searles of Lee Spring, it was a simple gimmick. Other companies — examined here by Bob Crew — have sought to put an innovative dimension to existing products.

Citation

(1979), "How Lee Spring wound up buyer interest", Industrial Management, Vol. 79 No. 5, pp. 19-44. https://doi.org/10.1108/eb056947