Alfetta: Paying over the odds for the name

Abstract

ALFA Romeo have always professed to use the race track as a test‐bed for their production cars. The Alfetta 1.6 litre saloon appears to justify this claim, being very much a car for the enthusiast.

Citation

(1976), "Alfetta: Paying over the odds for the name", Industrial Management, Vol. 76 No. 5, pp. 33-33. https://doi.org/10.1108/eb056633