Alfetta: Paying over the odds for the name
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Abstract
ALFA Romeo have always professed to use the race track as a test‐bed for their production cars. The Alfetta 1.6 litre saloon appears to justify this claim, being very much a car for the enthusiast.
Citation
(1976), "Alfetta: Paying over the odds for the name", Industrial Management, Vol. 76 No. 5, pp. 33-33. https://doi.org/10.1108/eb056633
Publisher
:MCB UP Ltd
Copyright © 1976, MCB UP Limited