Closing the gap between marketman marketman and engineer

Abstract

Industry's challenge to the academic world to produce graduates with the right blend of new ideas and practical experience has been taken up by Huddersfield Polytechnic. The course they are pioneering — aimed at producing a marketing strategist who really knows about engineering — is described here by two of the polytechnic's senior lecturers, Geoff Lancaster and Jim Bannister.

Citation

(1975), "Closing the gap between marketman marketman and engineer", Industrial Management, Vol. 75 No. 11, pp. 30-31. https://doi.org/10.1108/eb056580