Don't be afraid of the big bad box
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Abstract
It is high time industrialists came to terms with the television cameras and the microphone, and grasped the positive opportunities they present. Bertram Mycock, for some twenty years Senior Industrial Correspondent of the BBC, gives you some advice to help you cope with broadcasting
Citation
(1974), "Don't be afraid of the big bad box", Industrial Management, Vol. 74 No. 11, pp. 33-35. https://doi.org/10.1108/eb056458
Publisher
:MCB UP Ltd
Copyright © 1974, MCB UP Limited