Think tank BAC a sniff of success

Abstract

IN THE rising affluence of post war Europe, the perfume and toilet preparation industry has had more than a sniff of success. Companies that were little more than back room outfits in the early years after the war have rocketed to million pound status, and as the market for quality products has grown the big corporations have stepped in.

Citation

(1974), "Think tank BAC a sniff of success", Industrial Management, Vol. 74 No. 7/8, pp. 22-23. https://doi.org/10.1108/eb056429