Schreiber shakes up traditional marketing
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Abstract
Profit conscious Schreiber, Britain's booming furniture giant has discovered that close control over marketing of its products has contributed to sales succsess. David Harvey reports
Citation
(1974), "Schreiber shakes up traditional marketing", Industrial Management, Vol. 74 No. 1, pp. 32-34. https://doi.org/10.1108/eb056382
Publisher
:MCB UP Ltd
Copyright © 1974, MCB UP Limited