FIRMS BLIND TO RESEARCH POWER

Abstract

Today, technology is preeminent. But in a ‘quick and the dead’ world, Britain seems unable to turn ideas into profits. Richard Brooks examines the increasing complexities from the drawing board stage to the often‐neglected marketing end.

Citation

(1971), "FIRMS BLIND TO RESEARCH POWER", Industrial Management, Vol. 71 No. 8, pp. 24-30. https://doi.org/10.1108/eb056101