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Four men on a rope

David Smith (associate director, Mott, Hay & Anderson)

Industrial Management

ISSN: 0007-6929

Article publication date: 1 June 1971

19

Abstract

Everybody knows that a picture of four men pulling on a rope means Taylor Woodrow. There surely never was a more effectual symbol, serving as it does the double function of promoting success by teamwork among the group's own people, and of presenting the same image to the public. Not everyone knows that Taylor Woodrow is a group of 100 companies in five continents, or how it came to be so. Now is the time to find out, in 212 well‐written pages by Alan Jenkins published on the occasion of the group's fiftieth birthday.

Citation

Smith, D. (1971), "Four men on a rope", Industrial Management, Vol. 71 No. 6/7, pp. 95-95. https://doi.org/10.1108/eb056096

Publisher

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MCB UP Ltd

Copyright © 1971, MCB UP Limited

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