Triumph meets the European challenge

Abstract

In a chequered world market, the British motor industry plays its incessant game of chess. Strength at home has to be steadied whilst at the same time the industry tries to reassert dominance abroad. Mass‐production can be replaced from many sources, but it is up to British Leyland, controlling two‐fifths of production, to provide from its Triumph‐Rover‐Jaguar specialist divisions many of the stylish models.

Citation

(1970), "Triumph meets the European challenge", Industrial Management, Vol. 70 No. 1, pp. 137-139. https://doi.org/10.1108/eb056023