Why Marketing? THE EXPERIENCE OF MOI UNIVERSITY LIBRARY, KENYA

Abstract

Marketing is about the way in which an organization matches its own human, financial and physical resources to the wants of its customers. The Institute of Marketing defines marketing as “the management process responsible for identifying, anticipating and satisfying customer requirements profitably”.

Citation

arap Tanui, T. and Kitoi, A.S. (1993), "Why Marketing? THE EXPERIENCE OF MOI UNIVERSITY LIBRARY, KENYA", Library Management, Vol. 14 No. 4, pp. 43-47. https://doi.org/10.1108/eb054919