Marketing Strategies for Libraries
617
Abstract
Library services face many problems at the present time: problems to do with funding and priorities which lead to questions about how we can change and where our future lies. These questions concern the library's relationship with its external environment — its strategy. Such a strategic focus is one which all library managers would do well to develop.
Citation
Smith, B.B. (1983), "Marketing Strategies for Libraries", Library Management, Vol. 4 No. 1, pp. 1-54. https://doi.org/10.1108/eb054863
Publisher
:MCB UP Ltd
Copyright © 1983, MCB UP Limited