How to redesign your organization to match customer needs
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Abstract
A few innovative companies are using sophisticated measurements of customer‐perceived value—such as conjoint analysis—to redesign segments of their organizations.
Citation
Toombs, K. and Bailey, G. (1995), "How to redesign your organization to match customer needs", Planning Review, Vol. 23 No. 2, pp. 20-24. https://doi.org/10.1108/eb054501
Publisher
:MCB UP Ltd
Copyright © 1995, MCB UP Limited