Opportunities for customer segmentation strategies
Joseph Raudabaugh
(Vice president of the management firm A.T. Kearney)
522
Abstract
Customer segmentation has recently become an invaluable tool for marketers in Japan. Evolving market and customer needs are transforming the country's retail and service paradigm.
Citation
Raudabaugh, J. (1994), "Opportunities for customer segmentation strategies", Planning Review, Vol. 22 No. 6, pp. 36-38. https://doi.org/10.1108/eb054492
Publisher
:MCB UP Ltd
Copyright © 1994, MCB UP Limited