Managing the most important assets: Brand equity
David A. Aaker
(Professor of Marketing Strategy at the University of California at Berkeley)
6944
Abstract
What is going on in branding?
Citation
Aaker, D.A. (1992), "Managing the most important assets: Brand equity", Planning Review, Vol. 20 No. 5, pp. 56-58. https://doi.org/10.1108/eb054384
Publisher
:MCB UP Ltd
Copyright © 1992, MCB UP Limited