Continuous learning about markets
Article publication date: 1 May 1992
When talking about continuous learning organizations, the word “continuous” bears emphasis. “Continuous” is used in the sense that one does not conduct a single study at a single point in time and then use it as a basis for all following activities. I worked on mapping new product development processes at a major manufacturer of telecommunications gear. We mapped their processes for four years, from conception to launch; at the beginning of the process they hired a consulting firm to do a major study of the market.
Day, G.S. (1992), "Continuous learning about markets", Planning Review, Vol. 20 No. 5, pp. 47-49. https://doi.org/10.1108/eb054381
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