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Quality comes first when hatching power brands

Planning Review

ISSN: 0094-064X

Article publication date: 1 April 1992


Power brands like Perdue Farm's Oven Staffer chickens and Gillette's Sensor razor achieve superior profitability by convincing customers that they offer superior quality says a noted analyst of the data linking strategy and performance. His conclusions are based on a review of 25 years of confidential data from major U.S. corporations. His insights have important implications for corporate strategy and should provoke a review of business operations in many firms.


Gale, B.T. (1992), "Quality comes first when hatching power brands", Planning Review, Vol. 20 No. 4, pp. 4-48.




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