Shell developed a number of new methodologies to make scenario planning more meaningful to line managers. It also took steps to integrate the learning that takes place at the SBU level into the Group Planning System.
Schoemaker, P.J.H. and van der Heijden, C.A.J.M. (1992), "Integrating scenarios into strategic planning at Royal Dutch/Shell", Planning Review, Vol. 20 No. 3, pp. 41-46. https://doi.org/10.1108/eb054360
MCB UP Ltd
Copyright © 1992, MCB UP Limited