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Integrating scenarios into strategic planning at Royal Dutch/Shell

Paul J.H. Schoemaker (Head, Decision Strategies International, a Chicago‐based consulting firm and is a senior fellow at Wharton's SEI Center for Advanced Studies in Management.)
Cornelius A.J.M. van der Heijden (Professor, Business Administration at the University of Strathclyde, Glasgow.)

Planning Review

ISSN: 0094-064X

Article publication date: 1 March 1992

Abstract

Shell developed a number of new methodologies to make scenario planning more meaningful to line managers. It also took steps to integrate the learning that takes place at the SBU level into the Group Planning System.

Citation

Schoemaker, P.J.H. and van der Heijden, C.A.J.M. (1992), "Integrating scenarios into strategic planning at Royal Dutch/Shell", Planning Review, Vol. 20 No. 3, pp. 41-46. https://doi.org/10.1108/eb054360

Publisher

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MCB UP Ltd

Copyright © 1992, MCB UP Limited