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Key lessons for adopting scenario planning in diversified companies

Planning Review

ISSN: 0094-064X

Article publication date: 1 March 1992

Abstract

The head of planning for a Fortune 500 consumer products company summarizes the lessons managers must master for successful scenario planning in diversified companies.

Citation

Simpson, D.G. (1992), "Key lessons for adopting scenario planning in diversified companies", Planning Review, Vol. 20 No. 3, pp. 10-48. https://doi.org/10.1108/eb054355

Publisher

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MCB UP Ltd

Copyright © 1992, MCB UP Limited