Key lessons for adopting scenario planning in diversified companies

Abstract

The head of planning for a Fortune 500 consumer products company summarizes the lessons managers must master for successful scenario planning in diversified companies.

Citation

Simpson, D.G. (1992), "Key lessons for adopting scenario planning in diversified companies", Planning Review, Vol. 20 No. 3, pp. 10-48. https://doi.org/10.1108/eb054355