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Scenario‐based strategic planning: A process for building top management consensus

Planning Review

ISSN: 0094-064X

Article publication date: 1 February 1992

Abstract

By incorporating senior management's scenarios—alternative stories about the competition, markets, capital investments, new technologies—into the planning process, executives can test and build a consensus on the implicit and explicit mental models of their business.

Citation

Tenaglia, M. and Noonan, P. (1992), "Scenario‐based strategic planning: A process for building top management consensus", Planning Review, Vol. 20 No. 2, pp. 12-19. https://doi.org/10.1108/eb054350

Publisher

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MCB UP Ltd

Copyright © 1992, MCB UP Limited