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Does market share really matter?

Mark J. Chussil (Manager, Strategy Development Technologies, for Sequent Computer Systems, Inc., in Beaverton, Oregon)

Planning Review

ISSN: 0094-064X

Article publication date: 1 May 1991

Abstract

Market share statistics indicate that success breeds success. To learn to take full advantage of your share, see “Do's and Don'ts,” page 34.

Citation

Chussil, M.J. (1991), "Does market share really matter?", Planning Review, Vol. 19 No. 5, pp. 31-37. https://doi.org/10.1108/eb054336

Publisher

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MCB UP Ltd

Copyright © 1991, MCB UP Limited