The market share/excellence equation

Planning Review

ISSN: 0094-064X

Publication date: 1 May 1991


Market share is one of five key indicators associated with the success of 50 high performers in the service industry.


Allio, R.J. and Patten, J.M. (1991), "The market share/excellence equation", Planning Review, Vol. 19 No. 5, pp. 12-15.




Copyright © 1991, MCB UP Limited

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