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How innovators thwart new entrants into their market

Planning Review

ISSN: 0094-064X

Article publication date: 1 May 1991

Abstract

Innovator companies need to rehearse a logical strategic defense before they're ambushed by a new competitor.

Citation

Robertson, T.S. and Gatignon, H. (1991), "How innovators thwart new entrants into their market", Planning Review, Vol. 19 No. 5, pp. 4-11. https://doi.org/10.1108/eb054333

Publisher

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MCB UP Ltd

Copyright © 1991, MCB UP Limited