To read the full version of this content please select one of the options below:

Japanese positioning for post‐1992 Europe

Planning Review

ISSN: 0094-064X

Article publication date: 1 April 1991

Abstract

Japanese strategy for Europe: Scrap the “Made in Japan” approach, pursue serious industrial investment, introduce technology, and apply it locally.

Citation

Stoehr, A.A. (1991), "Japanese positioning for post‐1992 Europe", Planning Review, Vol. 19 No. 4, pp. 16-24. https://doi.org/10.1108/eb054329

Publisher

:

MCB UP Ltd

Copyright © 1991, MCB UP Limited