Plus development corporation: Joint venturing a breakthrough product

Abstract

Plus Corporation, working with a leading‐edge Japanese manufacturer, is rushing a unique product to market. The principals must manage the joint venture, survive a competitive crisis, and keep their parent corporation happy. It's easy to empathize with the line managers, but try taking the perspective of the CEO of the parent firm.

Citation

Wheelwright, S.C. and Langowitz, N.S. (1989), "Plus development corporation: Joint venturing a breakthrough product", Planning Review, Vol. 17 No. 4, pp. 6-20. https://doi.org/10.1108/eb054262