Shadowing markets: A new competitive intelligence technique
Carolyn M. Vella
(Founder and president, The Helicon Group, Ltd., an Allentown, PA)
John J. McGonagle Jr.
(Vice‐president, The Helicon Group, Ltd., an Allentown, PA)
130
Abstract
Shadowing markets is a new technique used in competitive intelligence that owes its name to the British political concept of the “shadow cabinet,” which is formed by the party out of power in Parliament. Each member of the shadow cabinet is assigned a British government department to follow. It becomes that politician's responsibility to:
Citation
Vella, C.M. and McGonagle, J.J. (1987), "Shadowing markets: A new competitive intelligence technique", Planning Review, Vol. 15 No. 5, pp. 36-38. https://doi.org/10.1108/eb054204
Publisher
:MCB UP Ltd
Copyright © 1987, MCB UP Limited