GTE's strategic tracking system
Charles M. Jones
(Vice President, Administration, for GTE, and a former president of the North American Society of Corporate Planners.)
49
Abstract
In 1984, the management of GTE Diversified Products established a formal system to track the implementation of our strategic plans. Since this new program was quite demanding and required considerable time and attention from line managers and staff at all levels, the most important questions we had to ask ourselves were: Why do we need a strategic tracking system? How does it work? Is it worth the effort?
Citation
Jones, C.M. (1986), "GTE's strategic tracking system", Planning Review, Vol. 14 No. 5, pp. 27-30. https://doi.org/10.1108/eb054160
Publisher
:MCB UP Ltd
Copyright © 1986, MCB UP Limited