Doers as planners

Abstract

Strategic management gives an organization the power to “create its own future.” This was the gist of H. Igor Ansoff's message to management more than two decades ago. Yet, in spite of the obvious appeal of this idea, few, if any modern companies have been able to realize the full benefits of true strategic management.

Citation

Reimann, B.C. (1986), "Doers as planners", Planning Review, Vol. 14 No. 5, pp. 5-45. https://doi.org/10.1108/eb054156