Planning an Avon turnaround
John Thackray
(Regular contributor to Planning Review, recently has written a number of articles on Avon.)
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Abstract
SCENE: A bright September morning in the Terrace Room of the Plaza Hotel in New York. There's a giant screen center stage and scattered TV monitors emitting a cold blue light. A short burly man steps up to the podium before about a hundred members of the Wall Street community and the press. The man is Hicks Waldron, CEO of Avon Products, and he's staged this two‐hour presentation to unveil a freshly minted corporate plan for the Avon Division, which accounts for about three‐quarters of the entire Avon company's sales.
Citation
Thackray, J. (1985), "Planning an Avon turnaround", Planning Review, Vol. 13 No. 1, pp. 6-11. https://doi.org/10.1108/eb054084
Publisher
:MCB UP Ltd
Copyright © 1985, MCB UP Limited