Megamorphosis

Abstract

THE U.S. is in the midst of a fundamental restructuring of its economy and society. Traditional tools and methods of measurement and forecasting are increasingly inadequate for charting the new course. Business needs to create, build, and develop industries and technologies for the future, but without carelessly abandoning the investments and commitments of today.

Citation

Naisbitt, J. (1983), "Megamorphosis", Planning Review, Vol. 11 No. 1, pp. 8-12. https://doi.org/10.1108/eb054009