An inside view: Analyzing investment strategies

Abstract

Over the past twenty years, the management of F. Hoffman‐La Roche, a Swiss multinational pharmaceutical and chemical producer, has developed a comprehensive process for the analysis of important investment decisions. This process has evolved gradually and naturally, according to management needs and readiness. Today it embodies a full range of decision and risk analysis procedures, which allow rapid but thorough quantitative evaluations of important investment, business development and strategy decisions. The results of this analytical process are routinely presented to top management. In addition, the quantitative evaluation is actively sought out by line managers and functional experts throughout the company.

Citation

Egger, R.F. and Menke, M.M. (1981), "An inside view: Analyzing investment strategies", Planning Review, Vol. 9 No. 3, pp. 32-39. https://doi.org/10.1108/eb053951