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Evaluation of BBC Scotland Library Services

Charles Oppenheim (International Institute for Electronic Library Research, de Montfort University, Milton Keynes, Beds MK7 6HP)
Vola Walker (Allen & Overy, 1 New Change, London EC4M 9QQ)

Aslib Proceedings

ISSN: 0001-253X

Article publication date: 1 March 1996

62

Abstract

A survey was carried out of users, and potential users of the BBC Scotland Information Research Library services. Two postal questionnaires were sent out in the summer of 1995 to more than 100 individuals and organisations in Scotland. Based upon a 50% response rate, various conclusions could be drawn. Internal respondents were very satisfied with the services they currently received, but were, unsurprisingly, unwilling to pay significant sums to receive the services. There is some potential interest from outside the BBC in the Library's Events Guide. The exercise was undertaken both to assess the potential market for the Events Guide and to raise awareness generally of the Library's services. The results provide valuable pointers to how the BBC Scotland library services can develop, and, in time, the survey may turn out to have been a valuable marketing tool in its own right.

Citation

Oppenheim, C. and Walker, V. (1996), "Evaluation of BBC Scotland Library Services", Aslib Proceedings, Vol. 48 No. 3, pp. 60-66. https://doi.org/10.1108/eb051411

Publisher

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MCB UP Ltd

Copyright © 1996, MCB UP Limited

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