As an end‐user of online search results, have you ever been disappointed with the presentation and format of the references delivered to you? Have you ever struggled to load the data into your personal information retrieval system? As an information provider, have you ever wished for simple, flexible and efficient ways of trading‐up the downloaded data files resulting from online searches? Do you regularly waste precious resources re‐keying downloaded bibliographic data into corporate retrieval systems or simply neglect this option because of its expense? Whether the answer to any or all of these questions is ‘yes’ or ‘no’, this article puts some of the problems in context, highlights opportunities and outlines a general solution.
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