Public relations: the soft sell
P. O'N. Hoey
(Group Scientific Information Service, J. Lyons & Company Ltd.)
126
Abstract
Within the framework of the subject ‘promoting industrial library and information systems’ it is logical to examine the role which public relations plays. Public relations may be described as a short term solution but it should also be part of a long term strategy.
Citation
Hoey, P.O. (1973), "Public relations: the soft sell", Aslib Proceedings, Vol. 25 No. 10, pp. 375-380. https://doi.org/10.1108/eb050426
Publisher
:MCB UP Ltd
Copyright © 1973, MCB UP Limited