AN ECONOMIC INFORMATION SERVICE FOR MANAGEMENT
I.G. ROSS
(ICI Fibres Ltd, London Aslib Engineering Group Conference on Industrial Market Research, London, 21st January 1965)
25
Abstract
In this paper I propose first of all to analyse the type of information required by management; secondly to give some indication of the availability of this information, both in the United Kingdom and overseas (suggesting at the same time how this information can sometimes be supplemented by the company's own effort); and finally to say something about the building up, storage and dissemination of commercial information based largely on our own practice.
Citation
ROSS, I.G. (1965), "AN ECONOMIC INFORMATION SERVICE FOR MANAGEMENT", Aslib Proceedings, Vol. 17 No. 7, pp. 217-227. https://doi.org/10.1108/eb050025
Publisher
:MCB UP Ltd
Copyright © 1965, MCB UP Limited