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INFORMATION FROM THE ADVERTISEMENT PAGES

GEOFFREY A. SHIRES (Dunlop Rubber Co. Ltd. London Meeting, 15th December, 1948)

Aslib Proceedings

ISSN: 0001-253X

Article publication date: 1 January 1950

Abstract

Anything up to 80 per cent of a technical journal to‐day consists of advertisements. The advertising pages are often cunningly woven among the others to increase their chance of being read, and it is a fact that many readers are as likely to be arrested by an advertisement as by a feature in the text. Abstractors, however, or information staff scanning a periodical for a purpose, may be inclined to regard this 80 per cent advertising as a bore, grudgingly admitting responsibility for trade announcements of plant, apparatus, materials, and the books and other publications listed, but giving other publicity scant attention.

Citation

SHIRES, G.A. (1950), "INFORMATION FROM THE ADVERTISEMENT PAGES", Aslib Proceedings, Vol. 2 No. 1, pp. 23-25. https://doi.org/10.1108/eb049344

Publisher

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MCB UP Ltd

Copyright © 1950, MCB UP Limited