THE IMPACT OF THE TYPE OF STRATEGY ON ENVIRONMENTAL SCANNING ACTIVITIES IN THE BANKING INDUSTRY: AN INTERNATIONAL PERSPECTIVE
International Journal of Commerce and Management
ISSN: 1056-9219
Article publication date: 1 February 2003
Abstract
This study investigated the impact of the type of strategy on the type of environmental scanning activity of Egyptian CEOs at Egyptian banks. Results indicated that CEOs with a costâleadership strategy were involved in environmental scanning activities that provide information concerning threats. Their counterparts with a differentiation strategy were involved in environmental scanning activities that provide information concerning opportunities.
Citation
Hagen, A., Haile, S. and Maghrabi, A. (2003), "THE IMPACT OF THE TYPE OF STRATEGY ON ENVIRONMENTAL SCANNING ACTIVITIES IN THE BANKING INDUSTRY: AN INTERNATIONAL PERSPECTIVE", International Journal of Commerce and Management, Vol. 13 No. 2, pp. 122-143. https://doi.org/10.1108/eb047469
Publisher
:MCB UP Ltd
Copyright © 2003, MCB UP Limited