(REVOLUTION OF RETAILING IN THE FORMER CZECHOSLOVAKIA: THE CASE OF KMART

Abstract

Kmart recently ended a nearly three‐and‐one‐halfyear long retailing venture in Eastern Europe where they were able to successfully transform existing ailing retailing enterprises into thriving examples of Western retailing. Even though Kmart's entrance into the former Communist Bloc was cut short, the endeavor adeptly illustrates a number of lessons of value to retailers involved in global activities. Specifically, this paper traces the entrance of Kmart into Eastern Europe, reviews the changes implemented by Kmart to adapt to this new environment, and identifies the lessons which can be learned.

Citation

Sellaro, C.L., Maskulka, T. and Burns, D.J. (1997), "(REVOLUTION OF RETAILING IN THE FORMER CZECHOSLOVAKIA: THE CASE OF KMART", International Journal of Commerce and Management, Vol. 7 No. 1, pp. 74-87. https://doi.org/10.1108/eb047344