ENHANCING CUSTOMER RESPONSIVENESS: THE IMPACT OF OPERATIONAL SEQUENCING RULES

Abstract

In today's highly competitive and customer oriented business environment, business firms in all sectors are looking for ways to improve customer satisfaction. In this context, textile firms are no exception. This research simulates the actual operations of a textile firm in order to show the impact of sequencing operational rules on the ability of the firm to improve its responsiveness to customers.

Citation

Gomes, C.F., Lisboa, J.V. and Yasin, M.M. (2003), "ENHANCING CUSTOMER RESPONSIVENESS: THE IMPACT OF OPERATIONAL SEQUENCING RULES", Competitiveness Review, Vol. 13 No. 2, pp. 70-76. https://doi.org/10.1108/eb046461