ENRON AND THE NEW ECONOMY

Abstract

A quote from Gary Hamel and C.K. Prahalad's book Competing for the Future‐provides a useful framework for new economy companies like Enron to live by. To quote Hamel and Prahalad: “To be a leader, a company must take charge of the process of industry transformation.” Enron has been at the forefront of change in the energy industry since its formation in 1985—and more recently it has been an active agent for change in the broadband communications and the global e‐commerce industries. Today Enron is a $50 billion dollar company with 17,900 employees.

Citation

Carson, M.M. (2001), "ENRON AND THE NEW ECONOMY", Competitiveness Review, Vol. 11 No. 2, pp. 1-3. https://doi.org/10.1108/eb046422