The three Central European countries (CE‐3), Czechoslovakia, Hungary, and Poland, are gradually opening for direct investment. The opportunities are there for the U.S. investors, who need to be well aware and informed about the economies of the CE‐3, the business characteristics, the mentality of the people, and the successful companies already established there.
Katsioloudes, M.I. and Balsmeier, P.W. (1995), "DOING BUSINESS IN CENTRAL EUROPE: STRATEGIES FOR SUCCESS IN THE 1990s", Competitiveness Review, Vol. 5 No. 1, pp. 63-74. https://doi.org/10.1108/eb046322Download as .RIS
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