What is wrong with the MPC specification and logo?

Abstract

MPC — a set of specifications for Multimedia Personal Computers — is one of the most recent buzzwords in the PC and information industry. It is not a standard but a trademark and those PCs which meet the minimum specifications may proudly sport the MPC logo. Oh, one minor thing: the manufacturer has to pay a one‐off fee of $250 000 for the privilege. Microsoft is behind the initiative to promote multimedia, but more importantly to promote the Windows graphical user interface and its multimedia extensions (licensed for an extra fee).

Citation

Jacsó, P. (1992), "What is wrong with the MPC specification and logo?", The Electronic Library, Vol. 10 No. 1, pp. 3-4. https://doi.org/10.1108/eb045105