To read the full version of this content please select one of the options below:

STUDIES IN ECONOMIC ANALYSIS

Studies in Economics and Finance

ISSN: 1086-7376

Article publication date: 1 January 1991

Abstract

Despite objections, “one of the more durable empirical relationships uncovered in statistical investigations of firm and industry profitability, is the tendency for profitability to be relatively high in high‐advertising consumer goods industries.”

Citation

(1991), "STUDIES IN ECONOMIC ANALYSIS", Studies in Economics and Finance, Vol. 14 No. 1, pp. 12-24. https://doi.org/10.1108/eb028697

Publisher

:

MCB UP Ltd

Copyright © 1991, MCB UP Limited