STUDIES IN ECONOMIC ANALYSIS

Abstract

Despite objections, “one of the more durable empirical relationships uncovered in statistical investigations of firm and industry profitability, is the tendency for profitability to be relatively high in high‐advertising consumer goods industries.”

Citation

(1991), "STUDIES IN ECONOMIC ANALYSIS", Studies in Economics and Finance, Vol. 14 No. 1, pp. 12-24. https://doi.org/10.1108/eb028697