Structured and Creative Approaches to Strategy Formulation

Abstract

This article examines approaches or techniques that enable an organisation to relate to its environment and help it to develop business strategies. The techniques are simple structuring devices that simplify the process of problem solving or decision making. They help the gaining of new insights into persistently difficult problems. They should be part and parcel of the know‐ how of any senior management team and a priority in the teaching repertoire of management trainers/educators.

Citation

Proctor, R.A. (1992), "Structured and Creative Approaches to Strategy Formulation", Management Research News, Vol. 15 No. 1, pp. 13-18. https://doi.org/10.1108/eb028190